Wendy Loh
Empowering Business Transformation through AI, Informed Financial Risks and Strategic Execution
Co-Founder
Operations & Finance Strategy Lead
MBA (Finance), LLB, PMI Six Sigma
I don't just advise on business transformation. I have lived it. From running my own ventures to leading strategy for private equity-backed companies, I bring over 13 years of experience solving complex business problems where they matter most: on the ground.
With a background spanning law, finance and operations, I work at the intersection of strategic vision and execution. I have led transformations across aviation, education, oil and gas, and hospitality and turning around underperforming businesses, scaling founder-led ventures and preparing companies for high-value exits. I understand what it takes to build because I have done it. And I know where businesses break because I have been there.
How I Support Growth, Scale and Resilience
Strategic Transformation
I work with organisations to design and implement transformation roadmaps that align with their business objectives. From operational restructuring to digital transformation, I ensure initiatives are actionable and results-driven.
Operational Clarity and Systems Thinking
From 300-site retail overhauls to POS and tech adoption and integrations across hospitality chains, I help simplify operations, reduce cost and build systems that scale. I do not just optimise processes. I create breathing room for teams to focus on what matters.
Financial Planning and Investment Strategy
With experience structuring over AUD 10 million in strategic investments and leading financial due diligence for exit strategies exceeding AUD 200 million, I help organisations navigate investment opportunities, optimise capital allocation and strengthen financial resilience. Whether you are raising capital, preparing for a transaction or pressure-testing growth assumptions, I bring the analytical rigour to help you make smart, investor-grade decisions.
Data-Driven Problem Solving and Decision Making
Using Six Sigma and proven project delivery frameworks, I turn complex data into clear insights. I have built pricing models, rolled out KPI systems and led performance reviews that shift teams from reactive to strategic.
Stakeholder Engagement That Drives Buy-In
Transformation fails without buy-in. I lead with empathy, clarity and commercial savvy, whether managing cross-functional teams, aligning with executives or bringing boards and investors onside. I believe strong relationships drive sustainable success. My approach prioritises stakeholder alignment, ensuring that leaders, teams and partners are on the same page to execute strategies effectively.
Why I’m Here
I know what it is like to build from scratch, to juggle growth, funding, people and purpose all at once. I have worn the hats, made the calls, stretched the dollars and felt the weight of leadership decisions. That journey shaped not just how I think, but how I lead.
Now I help founders, executives and operators move faster with less friction, more clarity and sharper execution. Because when your business thrives, it is not just about profit. It is about purpose, impact and building something that lasts.